In April, Marissa Web’s first collection as Banana Republic’s creative director hit the stores. For many of us, the change was noticed immediately. During on of our monthly marketing meetings, the conversation turned to how the new collection was more elegant and wearable. Unlike the previous seasons that left us wondering why we even bothered to got to the store in the first place.
Last month it was reported that sales were still struggling, and the new collection was not resonating with shoppers. Some blamed a lack of color and pattern, others argued that it simply takes some time for a new aesthetic to develop a following.
In either case, we love the sophisticated color palette, the updated take on classic silhouettes and the effortless feel of each piece. As a bonus, the prices are appropriate for the style and quality. Unlike J Crew, which in recent years has increased prices while forgoing quality. We picked our favorite items currently available that can take you anywhere from work to weekends.