Over coffee this morning I caught a segamant on the Today Show featuring O Magazines Creative Director, Adam Glassman. Adam discussed the 6 questions you should ask yourself before go shopping. For the most part, they are great tips, based in common sense. However, they could use a little more explaining and clearing up. To view the segmant
click here.
Only spend what you have. Basically, if you make $25k per year or are in debt over your head, skip the Burberry trench. Over spending and leveraging credit consumers really didn't deserve is how we got into the current economic mess. If you buy what you can afford, retail will eventually adjust and provide better priced items - we are already seeing the response from stores like Dress Barn and Kohls, items are fashionable and extremely budget friendly.
Look for the lowest price. This doesn’t mean heading to your local super store and stocking up on pants for $16.99. If you only shop at Target, you will have a wardrobe filled with disposable clothing. Gain an understanding of quality, which doesn't neccesarily mean the most expensive option. Take advantage of department store sales and coupons. The concept of "price per wearing" is not a new one. Base your math on owning the garment for 2-3 years. If you get more than that at the end of the garments life cycle, consider yourself lucky. It definitely happens, but too many factors come into play to expect to get 20 years out of all your clothes. (I am, over course, not talking about true couture, which you should and would have your entire life.) Use discount stores to stock up on trendy items you want to try and dispose of them guilt free when you move to the next. Also, make sure you can wear each new pieces at least 3 different ways, and know the combinations before you purchase the item.
Shop with a list. You have to, otherwise, you end up with shopping bags filled with mismatched items. We recommend keeping a small note book in your closet or on your night stand so as you get dressed and realize you are missing something – even as simple as hosiery, jot it down and grab the book before you head out. Before the beginning of each season, take some time to review your wardrobe, bring in a friend as a second eye, do a quick purge and see where the holes are, this keeps you on point and organized.
Dress your Body. Amen! Every time we work with a new client and begin preparing their clothes for our tailor, you would think we discovered the Holy Grail. They are shocked that "regular" people get things tailored. Yes, you need a tailor, because, as Adam affirms, every garment needs something – and it makes a tremendous difference. We recommend setting aside 10 – 20% of your budget to cover alteration fees as they add up quickly.
Longevity. I understand what Adam is saying here, a smart purchase is one that you should be able to live with for a good long time. Where I disagree is in the length of time he illudes a garment will last. Clothes, even the most classic of pieces, have an expiration date. If you are wearing these items regularly, taking the price per wearing challenge, with frequent cleanings, garments will eventually show their age. Additionally, styles change, so if you are still sporting a “classic” black suit from the early 90s, it’s time to repurchase - you look out dated. Fabrics, cuts and most importantly, silhouettes change. In order to look modern, the cut of your garments need to be current. Speaking of changes, let's not forget our bodies, the shape of a 40 year old woman will be much different than her future 60 year old self. So, think to yourself if you will like it for 10 years, but don’t expect it to still be around.
Only pay in cash or debit. Sure, or practice self control and put it on a credit card that gives you points or cash back. I personally use American Express, not only are you protected … there have been occasions where I was charged twice, I called Amex and they removed the duplicate transaction – no hassle on my end, but they also offer a great rewards program. We paid for almost our entire holiday list last year with our points; it’s a great way to make your money work for you. Amex is the same as cash since you have to pay it off at the end of each month anyway.
The bottom line: take the time to prepare, shopping haphazardly will lead to nothing but a mess of a wardrobe. Make considered purchases, respect them, and you will look and feel amazing - without the stress for years to come.